Norway's Princess Martha Louise will be using her royal title for all its worth this month, when she sets off on an 11-day tour of the US to sell a children's book she's written. Such commercial exploitation is controversial at home in Norway.
An American fascination with royalty, the commercial success of Sarah Ferguson, the Duchess of York, and the US' large Norwegian-American population bode well, however, for Princess Martha Louise. She's already been booked onto two TV programs, and it's no coincidence that some of her "live" appearances will be in the Scandinavian-American heartlands of North Dakota and Seattle.
The princess launched her career as a purveyor of culture a few years ago, around the time she started dating Ari Behn, who'd had success with a book he'd written. She's educated as a physiotherapist but seems to prefer singing, reading fairy tales aloud and, now, writing books.
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